Domain Daily: Partners in Prime

The Dose

  • Microsoft Wins Netflix Contract

  • Charge at the Truck Stop

  • Prime Day Results

Netflix Taps Microsoft to Spearhead Ad Sales

Netflix picked Microsoft as its "global advertising technology and sales partner." Netflix announced an ad-supported subscription service in May.

The Point: As the New York Times' DealBook points out, Netflix is taking a risk in going with Microsoft. Outsiders thought Google and Comcast were the most likely options to partner with the streaming giant. However, while both companies have far more ad sales experience, they're both direct competitors to Netflix. On the flip side, this is a big win for Microsoft. Not only will this add a high-profile client for its advertising business, but it could lead to something much bigger. Netflix currently uses Amazon Web Services to host its content. But suppose Microsoft can deliver on the ad sales side. In that case, it could go a long way toward convincing Netflix to migrate web hosting to Microsoft’s Azure cloud service. That would strike a significant blow to Amazon, which counts Netflix as one of its largest AWS clients

Stock Market Basics

General Motors Expands EV Charging Network

GM is teaming up with truck stop owner Pilot to install 2,000 EV chargers in 500 locations by the end of 2023.

The Point: The shortage of fast chargers is holding up the widespread adoption of electric vehicles. GM, which has made a big bet on the future of EVs, recognizes that it will have to take on some of the responsibility for building out the infrastructure to make the transition happen. "We are committed to an all-electric, zero-emissions future, and ensuring that the right charging infrastructure is in place is a key piece of the puzzle," said GM CEO Mary Barra in a statement. "With travel centers across North America, Pilot Company is an ideal collaborator to reach a broad audience of EV drivers."  

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Prime Day 2022 Sets New Record for Amazon

Amazon said the annual event resulted in more than 300 million items sold. According to the company, that total set a new record.  

The Point: That surpasses the 250 million items sold during last year's sales extravaganza. Amazon has been in a lull lately. Its Q1 sales growth was the slowest on record. It's worth noting, however, that the retailer didn't disclose the dollar value of these sales. And in the end, that's what really matters.   

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