Domain Daily: GM Offers Discounts for Data

The Dose

  • GM Is Paying for Driver Data

  • ESPN+ Price Increase

  • Changing Appetite


General Motors Offers a Discount for Driver Data

In what's believed to be a first-of-its-kind program, General Motors will give a $5,500 rebate on Cadillac Lyriq SUVs to customers who sign a non-disclosure agreement and agree to let GM track their driving.

The Point: GM isn't taking any chances with the Lyriq's launch. Nor should they. The Lyriq is one of its first big pushes into the EV market. The platform will serve as the prototype for bringing 29 additional EV models to market. So the company is essentially willing to pay customers in exchange for real-time feedback on how the model is performing in the wild. It's an aggressive plan, but one the company feels is necessary to nail the rollout. "The Lyriq is really important to Cadillac. Really important," Erik Gordon, a business professor at Ross School of Business at the University of Michigan told the Detroit Free Press. "If this works, the Cadillac brand moves forward. If it doesn't work, someone's going to lose their head at Cadillac and they're going to have to figure out what to do to make the brand relevant."  

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ESPN Raises Streaming Price

The sports network's ESPN+ service will see its price soar from $6.99 to $9.99 per month starting in August.

The Point: That's an increase of more than 40%. Many people cut the cord in an attempt to save money. In hindsight, it's clear that many media companies were willing to charge lower prices to encourage people to make the switch. But now, the time has come to shift from a focus on growth to profitability. "As we increase our content investment, we believe that that's going to give us the ability to adjust our price," said Disney CEO Bob Chapek in May. If it wasn't already obvious, consumers should expect their streaming costs to rival what they were paying for cable.  

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iPhone App Revenue Surpasses Gaming

According to intelligence firm Sensor Tower, non-game iPhone apps now generate more revenue in the U.S. than gaming apps.  

The Point: Sensor Tower said the shift is due in part to more non-game apps shifting to subscription-based models. There are two takeaways here. First, this is great news for Apple. The company takes a cut of app sales, and this study shows that mobile software can produce a recurring revenue stream. Second, expect more app developers to pivot from one-time fees to the subscription model.  

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*Domain Money Advisors, LLC, an investment adviser registered with the U.S. Securities and Exchange Commission and an affiliate of Domain Money, has (as of this writing) the following assets mentioned in this communication as part of its managed portfolios: GM, DIS, AAPL